Industry Monitoring Report Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

Industry Monitoring Report Case Solution

Impact of Event on Global Competitive Environment

It was expected for a long time that online shopping will soon replace the high street shopping. But the same development that was being consider as the end of the physical shops has now introduced a new beginning.

Within few years a number of cashier less stores have emerged in countries like the United States and Europe and recently amazon has also introduced a digital checkout test shop in Seattle. The technology is growing across the World and many developed countries are shifting toward the idea of cashier less shopping.

Cashier less will increase the global competitiveness within the industry, as it will help in reducing the operating costs. It will also reduce the requirements of man cash registers while dynamic ricing and smart inventory is another feature associated with this technology.

Positive/Negative Impact on Organizations

The approach of non-cashier approach has evolved over the past few years and contain various variations on the theme. Self-checkout has become the most cutting edge of the cashier less future. Lot of progress has been made to make the shopping experience of the consumer efficient. The technology has huge potential to grow, the self-checkout experience is expected to evolve overtime. In quick service restaurants, order ahead has become a common brand and companies are highly investing in technologies to make the process further smooth. One of the key areas that can be benefited through this technology is the drive-thru, where the car checkout technologies can be installed. Soon this technology will also overtake the gas stations and fast food stores, having a huge impact over the various companies that include human workforce in large numbers.

Response of Companies to Event

The companies will show their keen interest over this technology, keeping in view the benefits associated with the adaptation of the technology and the change in the market dynamics and the incorporation of the technology in every industry. But The companies who wish to adapt the cashier less shopping experience should keep this in mind that this technology has not fully matured yet. Before commercially applying this concept in each market around the globe, the companies should run pilot studies to understand that whether the customers are ready for such type of experience or not. There are plenty of holdout that will restrict the companies from adopting this change but there is no denying that for the retail experience around the world, the future will be cashier less shopping

Importance of Event for the Whole Industry

As the technological industry is highly focused on providing easy access and convenience to the customers, this new approach adopted by Sephora to increase its access will benefit and attract the companies within the industry to adopt this new innovative mobile first technologies in order to increase their business and reduce the complex procedures associated with it. As it will benefit the companies by eliminating the steps required by offering an easy and conversational way to operate their business and connect with new clients through messenger. As messenger allow conversational interface to people to initiate a conversation. The advertisements in the messenger conversation, promotes the business and encourage people to chat with the respective companies using the messenger.

Impact of Event on Global Competitive Environment

Sephora is the first beauty retailers to use a bot for messenger in order to provide a better client experience. This will impact the way businesses are being operated with in the industry. In the current era the main focus of the companies are the provision of better experiences to their customers by improving the communication between the client and the company. Through this channel the companies operating within the industry can improve their procedures by making it simpler and faster by increasing the in store visits and direct communication. As the clients and companies will be able to communicate directly using the conversational interface that will benefit the client by initiating a conversation directly. This will not only reduce the procedural steps but will also reduce the time required to run the entire procedure from communication to delivery.

Positive/Negative Impact on Organizations

Chatbots have revolutionized the way business used to operate. Companies like Nitro Café, Snap travel, Marriott, 1-800 flowers and Coca Cola are getting value out of using Chatbots. Marriot is currently using 3 different Chatbots and are working on more after seeing the positive returns it was able to generate. It has finally stated to win the business and now according to the survey conducted by Oracle, 80% of the companies want Chatbots by 2020 (Kojouharov, n.d.).

The success stories associated with the use of Chatbots has created a lot of hype. There are various areas in which bots are helping the companies to win over Ecommerce and online marketing. The messenger Chabot has a higher click rate than email. The marketing agencies are using Chatbots to get information regarding the website visitors and using it to sell their products to the targeted audience in an interactive and dynamic way.

Response of Companies to Event

The companies will respond positively and its adaptation will be highly appreciated by the companies that wants to improve their customer experiences. The Chatbots innovation by the messenger will serve as a revolution in the industry as it will significantly change the way the businesses are currently operating. The Chatsbots have the potential to make the content more interactive and personalized, by making the relationship and the cliental experience much more improved while making the bond with the brand comparatively stronger.

The success of the Sephora using the mobile first bot for messenger to increase its booking rate by 11% will attract many companies to invest in such technologies as it was the main element to drive the targeted traffic to the stores, by allowing individuals to immediately book a makeover using the Sephora assistant...........

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