A distinguished manufacturer and designer of niche vehicles for major automobile companies has traditionally competed on flexibility using a highly skilled design and production workforce and low rates of automation. But, the European automobile market is threatened with a shakeout. The manager of operations must decide whether to recognize an offer from Mitsubishi to become the exclusive European manufacturer of a sport utility vehicle.
The order relieve pressure to replace versions currently in creation and would more than double the business's manufacturing volume. Besides the fit of the order with existing manufacturing strategy is poor, and folks along with important changes in facilities and equipment and systems would be necessitated. The case is appropriate for use in an operations class to discuss strategy and operations capability with executives or implement fundamental concepts in operations strategy.
PUBLICATION DATE: April 27, 2011 PRODUCT #: 998D05-HCB-ENG
This is just an excerpt. This case is about GLOBAL BUSINESS
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