Industrial Metrology: Getting In-Line? (A) Harvard Case Solution & Analysis

To optimize their effectiveness, color cases should be printed in colour. Metrology plays a vital role in the production of mechanical components. Traditionally it is used commonly in a pre-process stage where a producer does process planning, design, and ramp up, and in post-process off-line inspection to confirm proof of quality. The region that's finding a great deal of growth is the in-process stage of quantity manufacturing, where feedback control can help ensure that parts are made to specification.

The Industrial Metrology Group at Carl Zeiss AG had its traditional power in high precision coordinate measuring machines, a universal measuring tool that had been popular since its introduction in the mid-1970s. The market faced a sophisticated diversification of rivalry as some of their customers moved towards a different style of measurement mandating integration and speed with production systems, and as metrology manufacturers introduced new detector and measurement technologies. The case discusses the threat of new inline metrology systems to the core company as well as the chances that are new that are originating.

PUBLICATION DATE: July 06, 2011 PRODUCT #: 612004-HCC-ENG

This is just an excerpt. This case is about STRATEGY & EXECUTION

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