Provides an integrated discussion of the main elements of the strategy of industrial marketing and developing a model of strategic marketing planning. Can be used as an entrance or resume reading for industrial marketing course or course segment. "Hide
by Raymond E. Corey 12 pages. Publication Date: March 31, 1989. Prod. #: 589102-PDF-ENG
Related Case Solutions & Analyses:
BMWFilms
Clique Pens: The Writing Implements Division of U.S. Home
La Hacienda Del Sol
Current Marketing Strategy
Clique Pens
By-the-Sea Biscuit Company: A Decision in New Venture Analysis
High Noon at Universal Pipe: Sell Out or Risk Everything?
Negotiating the Path of Abraham
CCM Hockey: The Re-Launch of the U+ Pro Skate
Greater Minneapolis-St. Paul: Building on a Diversified Base (Abridged)
