From then advent of 1996, Indigo Books along with Music had multiplied into becoming a publication retail monopoly in Canada. But the global recession had hit the company hard, as well as the chief executive officer (CEO) was focused on creating innovation at each level of the national operation. The expectation was that Indigo would eventually be able to compete globally with giants for example Amazon.com and Barnes & Noble.
How to stabilize the business 's financials while at the exact same time creating and promoting creative product lines that customers would crave was the essential question that if her company was to boom later on, the CEO needed to answer.
PUBLICATION DATE: March 13, 2014 PRODUCT #: W14050-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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