The case concentrates on the profitability of the Indian aviation industry and describes how a new entrant in the Indian aviation space, Indigo Airlines, registered profits within three years of its inception while its rivals continued to fight with losses. The case demonstrates how a company incorporating advanced business practices can not only survive but also earn abnormal profits.
Enhance its revenue and the strategies embraced by Indigo Airlines to cut back its operational cost are discussed in the scenario. The case further explores whether the profits made by Indigo are sustainable in the long term and focuses on the changes in the competitive positioning of Indigo Airlines as it switches to a hybrid player in the aviation industry from the position of a low cost player. Writers Arpita Agnihotri and Saurabh Bhattacharya are affiliated with IBS, Hyderabad.
PUBLICATION DATE: April 16, 2013 PRODUCT #: W13121-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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