The case for Cricket in India after the 2007 World Cup and leading to an early manifestation Twenty20 Indian Premier League cricket tournament (IPLT20). After the elimination of India from the playoffs of the World Cup in 2007 (One Day Cricket) championship, the Board of Control for Cricket in India (BCCI) and the team sponsors at a crossroads. Other sports and entities had to compete with cricket advertising budgets of companies and, in this setting, IPLT20 born. As IPLT20 caught the imagination of the audience, Sahara Group, an Indian conglomerate, faced with the possibility to apply for a new franchise, which could be one of the two additional teams to join the existing eight teams IPLT20. Sahara Group had concerns about the continuation of its sponsorship of Indian Test team in the past and missed the opportunity to buy a franchise for presentation IPLT20 two years earlier. This case allows for the analysis of Indian cricket environment in 2007 and evolution IPLT20, and the assessment rate by Sahara Group, to enter IPLT20. "Hide
by Vasant Sivaraman, KS Utham Source: Richard Ivey School of Business Foundation 14 pages. Publication Date: June 20, 2012. Prod. #: W12431-PDF-ENG
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