Important decisions which are made in program business models with regards to the pricing of the different sides of the stage are enumerated by the case on IndiaMART. Discussions on the case would encompass the purpose of pricing in creating and leveraging network effects assess the" penguin dilemma" and how firms could overcome handle and resolve the same.
The case is set in 2013-2015 and describes the evolution of IndiaMART, the challenges they faced while addressing four important concerns at the turning point at which the organization was: namely, the speed of consumer acquisition, stopping customer churn, responding to the opportunity of the increasing penetration of mobile phones for a platform such as IndiaMART as well as the decision to venture into new markets such as the B2B business.
This is just an excerpt. This case is about STRATEGY & EXECUTION
PUBLICATION DATE: May 01, 2015 PRODUCT #: IMB511-PDF-ENG
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