In 2001, “Incredible India”, a campaign started by the minister of state for tourism that successfully transformed the region into a high-end tourist focus. It contributed significantly to increase the number of tourists and marked a growth of 16 percent. By 2013, the minister is examining the future sustainability of this initiative. On a year-round basis, it offered medical, adventure, film and sports tourism. The campaign expanded globally in 2007 by participating in events in different regions across the world, including New York, London, Berlin, Cannes. After some significant efforts, at the climax it accomplished three awards at the World Travel Awards in 2012. By 2013, it was surrounded by high uncertainties, and India becomes the focus of many tourists from different cultures, which ultimately enhance the service customization needs. The tourism departments of various Indian states and union territories found their own advertising initiatives as the best strategies. However, the Indian tourism based on a combined branding strategy, but whether this industry could ensure its sustainability for the future? Should this industry bring a change of using different branding approaches and offering different tourism products?
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