Incat is a leading producer of high-speed aluminum catamaran ferries. The company was entrepreneurial success, growing to be the largest private employer in his home state of Tasmania, Australia. By 2000, Robert Clifford, the dynamic CEO and founder, has to choose between two profitable orders for different designs ferry. One order is building with the current 96-meter design, and the other will insist Incat, to make a quantum jump of 200 meters. Analysis of trade-offs in this "rate - the company" decision raises questions the complexity of production, operations, opportunities and challenges for sustainable growth. "Hide
by Jonathan West, Christian G. Kasper Source: Harvard Business School 40 pages. Publication Date: August 30, 2000. Prod. #: Six hundred and one thousand and forty-five-PDF-ENG