In-N-Out Burger is a fast-food chain with 171 company-owned sites in three states - California, Nevada and Arizona. This is extremely hardcore customer base and the company seems to be in good financial health. The main problem in this case the extension problem: how quickly the company needs to expand and explain, that growth occurs at the regional or national level? Side issue related to that brand of governance, namely, who is in a better position to steward the brand as it continues to grow over the next decade? "Hide
Youngme on the Moon, Kerry Herman, Lucy Cummings, Sam Thakarar, Sonali Sampat Source: Harvard Business School 15 pages. Publication Date: June 30, 2003. Prod. #: 503096-PDF-ENG
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