"Impulsesoft Private Ltd (IS) is an information technology company located in Bangalore that was established in the year 1999 by three software engineers. IS was participating in developing Bluetooth (BT) middleware. The founding engineers had been working with Texas Instruments in Bangalore since 1995. At that time, the founders of IS were purely a set of aspiring entrepreneurs who were short on ideas, funds and clients but rich in aspirations; they quit their jobs in 1999 and set about undertaking contract software development projects to be able to learn about building and selling IT products and to generate cash for their endeavor as well. The founders wanted to construct a software product out of India targeting a global market. This want was verbalized as an idea "to construct a Sony or HP (Hewlett Packard) out of India" and "to construct a world-class products business."
In its commencement, until it found as a place to focus on for various reasons, BT middleware IS undertook distinct kinds of development projects for third parties and considered several alternatives. By 2004, IS had not turned unprofitable; in 50 per cent of all BT stereo headphones that were being sent at the time, Impulsesoft's BT applications was with 52 workers by 2005 along with a division office in Silicon Valley. The market for BT- accessories that are embedded bursted but chip manufacturers started to incorporate BT features in their own chips and gave the technology away for free, and also the long term prognosis for IS deteriorated. There were also uncertainties about how scalable a technology licensing business model could be. At this juncture, the president and CEO of Impulsesoft received a proposal from John Lin, CEO of TEN Technology, a customer of IS and a US$20 million firm, suggesting a merger of the two businesses."
PUBLICATION DATE: July 08, 2011 PRODUCT #: W11284-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
