Sunpharma Group, a chain of drugstores in Slovakia, had lately come under new ownership, as well as the new CEO understood the requirement for better customer service in order for the company's growth strategy to be successful. The company had, as its stated strategic aim was to become a leading pharmacy chain in the market. Pharmacy training that was commonly practiced ,only addressed pharmacological and physiological concerns; therefore it was up to the organization to deal with customer service needs for its pharmacists and technicians. Results from mystery shopping, which investigated the quality of services in pharmacies in standard situations, emphasized the lack of interpersonal skills among pharmacy staff.
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PUBLICATION DATE: January 01, 2012 PRODUCT #: NA0207-PDF-ENG