Recent economic, social, political and natural disasters have all served to highlight the fragility of the global market. As such, it is no longer questioned whether companies should be good corporate citizens, that is a given. Rather, the concern in the 21st century centers on how companies can become more global corporate citizens. Unfortunately, no clear guidance as to how this can be achieved, global corporate citizenship will remain a fringe activity and has become one of the most important components of the core business strategy of the organization. Integrated framework presented here are the key elements and tips for implementing business approach to global corporate citizenship. "Hide
by Victoria L. Crittenden, William F. Crittenden, Christopher C Pinney, Leyland Pitt Source: Business Horizons 9 pages. Publication Date: September 15, 2011. Prod. #: BH448-PDF-ENG
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