Recent economical, social-political, and natural calamities have all served to highlight the fragility of the worldwide market. As such, it is no longer questioned as to whether or not businesses should be good corporate citizens. Instead, concern in the 21st century centers on how businesses can become corporate citizens that are international.
Regrettably, without clear guidance regarding how this could be achieved, world-wide corporate citizenship will remain a fringe action , not become a vital component of an organization's core business strategy. The integrated framework presented herein identifies strategies and key components for implementing a business-based approach to global corporate citizenship.
PUBLICATION DATE: September 15, 2011 PRODUCT #: BH448-HCB-ENG
This is just an excerpt. This case is about GLOBAL BUSINESS
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