Introduction of information technology has had a significant impact on the company and industry structure. PC industry has evolved from a chain with clearly defined roles for companies in various segments of the industry a flexible global network of value through which a computer company outsourcing many of their activities are more and more capable suppliers. Industry value chain is organized primarily through market mechanisms, especially for daily activities. A smaller number of complex activities include close relationship of trust, but market discipline is used to reduce the risk of opportunism. It played an important role in this transformation. For daily activities, it allows standardization and automation, enabling effective coordination of care market transactions. For more complex activities, it supports tight integration activities through internal IT systems or customized interorganizational systems. "Hide
by Jason Dedrick, KL Kraemer, Kenneth L. Kraemer Source: California Management Review 22 pages. Publication Date: April 1, 2005. Prod. #: CMR313-PDF-ENG
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