Impact of Social Media on Public Relation Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

Presentation of the company

BE integrated PR is a public relation agency based in Brooklyn, New York. The company offers an extensive range of public relation, event management and brand consulting services. The company is specialized in fashion, glamour, lifestyle brands and hospitality. The company joined personal relation traditional approaches with a new generation twist. (BE integrated, 2015)

Company Belief

The company believes that they only take an authentic methodology to Public Relations. Therefore, the company only makes promises that can be kept. The company’s mission is to provide the service to the client in order to raise their brand profile. The company believes that their clients’ vision is their priority, therefore, they mainly focus on the clients’ vision whether small or large vision they do the best to accomplish it.

Services

The company provides its modified services and fulfills the expectation of its clients by providing them the quality service through which their clients can accomplish their profit as well as increase their following and consumer portfolio. Moreover, the company believes in a personal relationship, therefore, it maintains the personal relationship with clients. The company treats each type of projects with the same dedication no matter the size or scope.

Some of the company’s services include Product Placement, Special Event, Grand Openings, Image Consulting, Print and Broadcast Media Placement, Media Training, New Product Launches, Market Research, Photo and Video Shoots, Media Tours, Press Trips, Publicity Events, Trade Show Support, Press Kit Development, Online Media Placement / Blogger Relations, Social Media, Brand Development and Video Production. Each of these services are tailored to each client or company to fit their needs and requirement.

Clientage

The current clientage of the company is related to different professional fields such as fashion, music, and home service fitness and plastic surgery talk show or production companies. As the company’s clientele portfolio is well diverse, therefore, the services provided by the company are diverse. The company’s offer to clients tailored plan is adapted to their needs and requirements. Some of the services descriptions the company provides to its different clients are listed below.

Lexington plastic surgeons: Plastic surgery

Doctor Jones is the major client of the company. The company generates its majority of the revenue from Doctor Jones as well as he has a proportion going on. The company motivated him to do different TV appearances such as a reality show or entertainment show in order to make the vast number of followers of Doctor Jones.

Mess Queen NY: a fashion designer

Mess Queen is a unique style fashion designer that has her style. She has a vast collection of fashion such as leggings, harem pants, cat suits, bike shorts; Men’s and Woman’s tops as well as she also deals with accessories.

Miss Tisha is the host of religious talk show; the company worked with her for two years. Vealous is related to the music industry. She was an American rapper and already signed with a record label and was able to work with the international artist such as Kanye West and French Montana. Heavenly cleaning professionals are amongst the clients of the company who avail our social media handling services that have benefited them with network effects.

Context

Public relations is a well-diversified field which contains various dimensions such as increasing awareness, creating interest of public on a specific goal and providing information related to the brand and personality. It also involves generating demand for the specific product or personality, and lastly, keeping a strong brand.

Public relation is specifically concerned with establishing and enhancing goodwill between an organization and various public with which it seek to communicate. It is mainly integrated with advertising, sales promotion; publishing magazine articles and so on. Hence, it is discussed that the main function of public relation is to maintain the relationship between organization and its public.

Benefits of Public Relation

Credibility of a personal relation has a higher degree. As a consumer may choose to ignore a paid-for-message initiated by a company, however, the customer may actively seek information that is derived from public relations sources.

Public relations can address issues outside the conventional marketing

It might seek to communicate specific company’s values to interested or activist group in order to ensure their understanding of the company role. Public relation seeks to persuade potential investors as well as analyze the current and future aspects of the organization. Public relation style of the conveying message to the public may be the only cost-effective means of reaching some audiences.

Public relation is mostly used in order to convey the discrete message to the audience both effectively and cost-efficiently. Small outlets can often gain coverage in local newspapers for a new opening or some other activities which are likely to arouse local interest. Public relation is mostly used to publicize a company’s name and reputation. As well as public relation agencies produce print material related to their new campaign or brand in order to inform society about the company........................

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