Immune Boosting Diet Plan Harvard Case Solution & Analysis

Immune Boosting Diet Plan Case Study Analysis

Pricing for Membership Program

This is also a pricing strategy for those who want their diet to be customized as per their health conditions, taste, and likes. The membership charges will be received on an annual basis and the membership will be renewed after each year.

Promotion

The promotional strategy of the diet food plan will be:

Slogan

“Ready to fight with Corona with healthy Immune System”

TV Ads

TV ads are seen all across the globe. At least one person in every family spends time watching television and if he/she comes across the ad of our diet plan then he/she could become a potential customer, hence the product “diet plan” will be promoted through television advertisements.

News Channels

As this pandemic has impacted the entire world, news channels are being watchedeverywhere and every day. People really look forward to watch news bulletins to keep themselves aware of the situations and progress in fighting against such global health hazard, so promotion of the diet plan through news channels could also prove to be very important and beneficial, as many people would get aware of the diet plan.

Place

The place where the product will be launched is probably the USA and Italy, and maybe those counties that are faced with extreme number ofcases. This immunity boosting diet is an essential need for the people residing in the countries with increased number of cases, which are multiplying with each passing day. As the people are getting more mindful about their food consumption and diet, so they would definitely try to get as much benefit as they possibly can through the utilization of the immunity boosting diet plans...............................

 

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