IMAX is a Canadian-based company interchangeable with large-format, high-quality cinematic encounters. Following four decades of initiation, the bulk of its own revenue comes from supplying mainstream movie studios and multiplex exhibitors with technology. IMAX has more than 900 theater displays in 58 nations, with almost half of them situated in North America.
IMAX's officer considers the route to becoming a billion-dollar business calls for adding 1,200 screens in markets outside of North America. If about a third of global displays that are new are assigned for countries like China, India, Russia and Brazil- the BRIC economies- how should IMAX assign these brand new screens by city and by nation?
PUBLICATION DATE: March 16, 2015 PRODUCT #: W15058-PDF-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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