A few months after starting his company, he controls virtually the entire market, but opponents will be encroaching soon. One competitor has offered to buy his company and the president wants to consider his options before agreeing to sell or continuing to compete.
Learning Objective: There are several issues that can be discussed with this case:
How has Image Pipeline come to dominate its market in Alberta, Canada?
What's your assessment of the prospects for the next year of Daniel Martindale?
What should Martindale do about the lucrative offer in front of him?
Publication Date: 04/13/2012
This is just an excerpt. This case is about Operations Management