This case describes Johnny Fernandes' new enterprise, a digital-based, entertainment and lifestyle magazine for the iPad, called iMag. He spent the preceding five months conceptualizing iMag along with developing a team of technical specialists to help him develop iMag.While running into distinct challenges, (i.e., no risk-free revenues, doubt about the development of rich media advertisements, small financial resources) the fast expansion of the tablet PC market and its corresponding applications signify that Johnny has a true business opportunity in front of him.
First of all, pupils need to put themselves in the shoes of Johnny and design a detailed action plan that ensures iMag's future in this up and coming industry. Second, pupils must recognize chances and the threats in competing globally from an early stage for iMag.
PUBLICATION DATE: August 07, 2013 PRODUCT #: HEC065-HCB-ENG
This is just an excerpt. This case is about GLOBAL BUSINESS
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