IguanaFix Harvard Case Solution & Analysis

IguanaFix  Case Solution

IguanaFix is a quickly scaling Latin American start-up that offers an online system that links customers with house enhancement professionals. The creators have actually gotten consumers through both B2C and B2B approaches. In looking for to scale the service and grow, they now should make choices about the relative focus on constructing their customer brand name or its B2B collaborations, and the ramifications for item providings and marketing techniques varying from search engine advertising and marketing and Facebook advertisements to sales and account control.

This is just an excerpt. This case is about  INNOVATION & ENTREPRENEURSHIP

PUBLICATION DATE: November 10, 2016

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