In January 1994, Igor and Ludmilla Ivanovic opened the doors of his bakery, bread Iggy world. This case describes their unusual mission and the way in which they are trying to bring public awareness to the consciousness of a nonprofit organization. Six years later, they increased their physical and administrative capacity. Ivanovics have to decide how to reconfigure the management structure of the company, without losing control over the basic principles. "Hide
by Alexis Gendron, Kathleen L. McGinn Source: Harvard Business School 14 pages. Publication Date: November 13, 2000. Prod. #: Eight hundred and one thousand two hundred eighty-two-PDF-ENG