Cindy Gallop began IfWeRanTheWorld (IWRTW) in February 2010, as that technically the world, called the minimum viable product, in order to "something for the future," the real test Gallop concept while development continues. IWRTW was intended to unite people of good intentions and corporate good intentions to activate in the common action against common objectives, common to deliver results and mutual accountability. She wanted to "do good as sexy as hell" for individuals and businesses to make it faster, lighter and easier to turn intentions into action, one "microaction" at the time. In January 2011, the key issue Gallop was how to strengthen IWRTW experience in a way that would make it more valuable and immediately understandable, a business proposal to the brand. The idea of the company was only as good as its business model and its performance.
To enhance their effectiveness, color cases should be printed in color. "Hide
by Hannah Halaburda, Radka Dohnalova, Aldo Sesia Source: Harvard Business School 15 pages. Publication Date: March 16, 2011. Prod. #: 711490-PDF-ENG