ideaForge: Mechanical Charger Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

In an era of ever-changing technology, the task of the social entrepreneur, to cope with the rapid pace of change. We care about the environment and energy conservation, the entrepreneur in this case became an entrepreneur with the development of a new product - a mechanical device. His company, ideaForge, manufactured and sold by two types of products: mechanical chargers and other conventional chargers, such as a bicycle charger.

ideaforge mechanical charger case solution

Mechanical Charger, innovation ideaForge, was a product that can produce electricity through mechanical operations. Sales of other conventional chargers grew, while sales of mechanical chargers were down. The company is faced with two major problems when starting a business: how to sell this innovative product for customers are used to the traditional mobile phone charger, and whether the company should increase the range or concentrate on existing products. The decision, which was to be made was whether to sell only through distribution channels or via the sales department, or both. Young businessman with his two co-founders, and had to make decisions about how to position and price their products in the market. With the changing market scenario, several initiatives and calculated risks have to be taken if they are to develop new products, such as laptop chargers, chargers bike, both of which will mean a diversification of business. "Hide
by Atanu Adhikari Source: Richard Ivey School of Business Foundation 17 pages. Publication Date: August 31, 2012. Prod. #: W12169-PDF-ENG