ICICI was the first Indian company listed on the New York Stock Exchange. This case is set in 1998, when the company had to decide whether to enter the retail segment of credit of Indian financial market. While the retail sector credit is attractive opportunities for growth, ICICI lacked many of the features required to succeed in this space, and they will have to compete with many established local and foreign banks. Describes how ICICI, under visionary leadership KV Kamath, has become, in spite of all the difficulties, the development of financial institutions in the commercial viability of the organization. "Hide
by Bharat N. Anand, Nitin Nohria, John Pegg Source: Harvard Business School 27 pages. Publication Date: February 22, 2001. Prod. #: 701064-PDF-ENG
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