It's been four years since Jeff Furman first came to Russia to find a partner so that Ben and Jerry "the highest quality, socially conscious, and cost-effective" super-premium ice cream can be made in Russia. Now, just a few months in operation, the joint venture has been launched and is already profitable. Partners wanted to expand and opportunities were available, but Jeff questioned the wisdom of such a move. This case represents a common dilemma faced by international companies -., How to manage the divergent goals of the partners and the prospects of "Hide
by Henry W. Lane, Iris Berdrow Source: Richard Ivey School of Business Foundation 26 pages. Publication Date: Dec 03, 1993. Prod. #: 93G007-PDF-ENG
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