Converting IBM's globally integrated enterprise (GIE) began with the belief that should never change. Since its founding in 1911, the company operated under a set of principles formulated by the founder Thomas Watson and became known to a strong culture and a commitment to fairness and social responsibility.
In IBM entered its second century, it would be appropriate to take a fresh look at their values, while remaining steadfast in ethics, integrity, and in the use of the twenty-first century the word high standards of corporate citizenship. All this can be done with the strategic use IBM technologies and innovations. However, IBM employees in various enterprises and regions also want the company to do more. The fifth and the value of integrating Team (IVT5) reflected on this and other global opportunities citizenship consideration of how humans were created and worked as a transition to the SOT was underway. "Hide
by Rosabeth Moss Kanter Source: HBS Premier Case Collection 16 pages. Publication Date: March 31, 2008. Prod. #: 308106-PDF-ENG
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