IBM Europe is trying to expand its business-to-business (B2B) effort with its large distributors of medium-sized systems. These efforts are designed to automate many of the operations and business processes, removing the need for human intervention. IBM completed the initial draft of the German Magirus, a project to automated ordering system average for indoor Magirus "information systems IBM. Leaders IBM efforts face two major challenges: the acceleration of the subsequent efforts to convince more distributors to participate.
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by Andrew McAfee, Michael Otten Source: Harvard Business School 15 pages. Publication date: 07 September, 2004. Prod. #: 605022-PDF-ENG
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