The onset of the cloud computing sector reshaped IBM's strategy. Formerly, it'd excelled at incorporating all in-house actions to drive the value of their mainframe computers. The growth of private computing was met with corporate abnegation at IBM. IBM sold its position in Intel and then outsourced its operating system and microprocessors.
IBM was brought by the chain of missteps succeeding the age of mainframe computing to its lowest stage. Cloud computing presented a brand new prospect for it to IBM to become the dominant player in computing again, after missing out on the PC boom. The question had turned into "How remote should IBM venture into cloud computing business? And, which market segment would establish the most lucrative for IBM?" This case reveals the dynamism of the IT business by the fact that even though IBM missed a cycle of innovation with the PC industry, it had the chance to catch the next wave together with the arrival of cloud computing.
PUBLICATION DATE: January 06, 2012 PRODUCT #: MH0008-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
Related Case Solutions & Analyses:
Xbox Launch in Korea
Dansk Designs Ltd.
Forever: De Beers and U.S. Antitrust Law
MARKETING STRATEGIES
Starbucks in Florida
What’s Next for the Chinese Economy?
Mama’s and Papa’s Brand
Solutions For Customer Complaints About Offshoring And Outsourcing Services
The Beer Cases (A): A-B InBev
Best Buy after Circuit City (in 2011): What’s Next?
