When IBM moved from the traditional territory on the basis of an international organization to what it called a globally integrated enterprise, he established his headquarters "Growth Markets" in Shanghai and "established markets" in New York. This provision of the development of China Labs (CDL) in Shanghai as a key platform to serve the growing markets, including the BRIC countries and other fast-growing regions. Although quite young, CDL Shanghai have grown to become one of the largest laboratories in IBM. The case was heard early engine creating IBM in their corporate and laboratory CDL, and based on the study of three vignettes product development looks at the development of a systematic approach to laboratory personnel and capabilities.
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by Willy Shih, Stone Bliznashki, Fan Zhao Source: Harvard Business School 19 pages. Publication Date: June 23, 2011. Prod. #: 611055-PDF-ENG
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