Senior Manager of IBM Canada Ltd. are trying to determine how best to implement the strategy developed at the global level. Executive business transformation, sales and distribution, IBM Canada Ltd, is responsible for the implementation, maintenance and retirement programs to meet the needs of IBM Canada business. In October 2009, a senior manager trying to evaluate if the customer relationship management (CRM), developed locally, should continue to support, or if the planned transition to the international standard CRM should continue as planned. Case is designed for students to discuss the problems of implementation of global IT strategy at a local or country level units. "Hide
by Ken Marcus, Deborah Compeau Source: Richard Ivey School of Business Foundation 10 pages. Publication Date: March 29, 2010. Prod. #: 910E08-PDF-ENG
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