President I-Star America, Inc and Vice President of I-Star Corporation is reflected in the success of the I-Star in the Chinese and Japanese markets and IT issues to increase market share in North America, one of the largest markets in the world. I star was expected to grow by about 30 percent in the next few years, and the president reviewed the strategies used in Japan, can be applied to North America. Many Chinese firms that have experienced success in China have been less successful in the international (western) markets for a variety of reasons, including the lack of adaptation of business processes and products in a new market and the understanding that Chinese goods and services may be of low quality. The President believes that the past and future successes I-Star, has relied on the company's ability to innovate to create value for its customers. He believes that with the right strategy I-Star can generate revenues US $ 50-100 million and create cadres of more than 200 employees in the software and services division in North America. How could I-Star to increase brand awareness and presence in North America, the best way to achieve these goals? "Hide
by William Wei, Yan Xiaohua, Roger Chen, Kimberly Howard, Stanley Kwong Source: Richard Ivey School of Business Foundation 7 pages. Publication Date: August 14, 2012. Prod. #: W12132-PDF-ENG
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