In the competitive South Korean credit card market, a review of the last decade HyundaiCard marketing strategies and assessment expectations for the possible difficulties of being a follower of the market has shown a number of issues to senior management. Despite the huge success of the creative business model is based on customer needs, innovative products and the integration of online and offline clients, the company did not come in the last seven years. HyundaiCard hard on its creative business model is strong persons of the leading players in the credit card industry. As HyundaiCard, market follower, successfully positioned itself as a leader in the market? Marketing strategy can save HyundaiCard improve its competitiveness in the market? What is the future strategy would be best for HyundaiCard? "Hide
by Chan Soo Park, Ronald D. Camp Source: Richard Ivey School of Business Foundation 20 pages. Publication Date: December 09, 2009. Prod. # 909A28-PDF-ENG
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