In the competitive South Korean credit card market, a review of the previous decade of HyundaiCard's marketing strategies and assessment of anticipated possible issues of being a market follower shown several challenge for senior management. Regardless of a extremely successful inspired business model based on client demands, advanced products and integration of offline and online customers, the company's performance had not progressed in the previous seven years.
HyundaiCard had trouble linking its creative business model to the strong personas of the top players in the credit card industry. Could HyundaiCard, a market follower position itself as a market leader? Could HyundaiCard's marketing strategy keep enhancing its competitive edge in the market?
PUBLICATION DATE: December 09, 2009 PRODUCT #: 909A28-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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