Firms in the securities and brokerage businesses in Korea have confrontedfierce competition in the national market, which has consequentially led to international growth being considered a popular choice that was tactical.
The chief executive officer of Hyundai Securities Co., Ltd., a Korean securities firm, imagines his company turning into the "pan-Asian market leader." As a consequence, he is pursuing a foreign expansion strategy in Hong Kong and Singapore.
Yet, given the popularity of international growth in these regions, the markets are exceptionally competitive. Has the CEO made an appropriate strategic decision?
PUBLICATION DATE: July 08, 2014 PRODUCT #: W14257-HCB-ENG
This is just an excerpt. This case is about STRATEGY about STRATEGY & EXECUTION
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