Hyundai Motor Company: Design Takes the Driver’s Seat Harvard Case Solution & Analysis

This case scenario delves into the history of Korea's Hyundai Motor Company along with the component develop management in Hyundai’s instant rise to be among one of the Big Five design development in Hyundai’s instant rise to be counted among one of the Big Five international car manufacturers.

The company just started producing cars in the mid-'60s and now controls two important brands that have spread in European and American markets. Element of the DMI collection.

PUBLICATION DATE: December 01, 2014 PRODUCT #: DMI025-PDF-ENG

This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP

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