IMD-3-1938 © 2007
Morrison, Allen
The case focuses on the American side of a 50-50 joint endeavor (JV) with a Korean innovation company. The American company (ORC) is offering the JV with optical switches; the Korean company (Hyun Bit) is offering optical buffers. To make complex matters; the Korean's are now excited to broaden the JV's production to fulfill need in Korea.
Knowing goals: The case offers an exceptional foundation for going over tactical intent in joint endeavor partner relations. Both partners have tremendously various goals for the JV; which will ultimately trigger a collapse of the affiliation. The case includes numerous endeavor capital companies and permit an inclusive conversation of their interests in and approaches to start-ups.
Subjects: Joint ventures; Start-ups; Global business; Cross-cultural management; Organizational learning
Settings: US; Korea; Hi-tech; Optical switches; Optical buffers; US$40 million; Summer 2007