In year 2009, Hyflux Ltd (Hyflux) was Asia's pioneer environmental water treatment businesses with operations in Singapore, China, the Middle East, North Africa and India. Hyflux supplied integrated solutions for industrial manufacturing processes as well as for municipal water treatment, including the recycling of solvents and spent oils. Began in 1989 by Singapore-based entrepreneur Olivia Lum, Hyflux was an early mover into China's nascent industrial water treatment market in 1993, servicing numerous manufacturing plants there. In 1998, accelerate growth and to widen the market base of Hyflux, Lum moved into the municipal water treatment market in Singapore.
As a starter, Hyflux leveraged on its innovative water treatment technologies and entrepreneurial drive to grow the company. Nonetheless as a player in the international water treatment company, by 2009, Hyflux had to establish that greenfield municipal jobs could be executed by it in a far-flung continent and compete with other water treatment companies that are international in these new marketplaces. Hyflux had to speedily grow its human capital and organisational abilities to match the firm's aggressive market penetration strategies, to react to these challenges.
PUBLICATION DATE: November 13, 2009 PRODUCT #: NTU007-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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