This specific case is an supplement that updates HBS Case No. 502-025, "The Future of Hybrid Electric Cars." It covers the 10 years, 2001 to 2011.
PUBLICATION DATE: May 05, 2011 PRODUCT #: 511125-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
Related Case Solutions & Analyses:
Avaya (B)
UNICEF
WPP–Integrating Icons to Leverage Knowledge
Managing Online Reviews on TripAdvisor, Portuguese Version
GlaxoSmithKline in China (C)
Dr. Tim’s Premium All Natural Pet Food: Growth Options and Web Analytics Insights
Cause-Related Marketing: 3M as a Corporate Sponsor of the Canadian Breast Cancer Foundation
Social Media
Understanding Buyer Choice/Rejection/Experience Processes for Complex Services: The Example of Montessori Private Schools
Aesthetics and Ephemerality: Observing and Preserving the Luxury Brand
