Hurricane Island outside the boundary, a small, nonprofit school that helped pioneer the practical training in the United States, recently recovered from the financial crisis. Students take on the role of the new marketing manager of the school, which prepares its first marketing plan for the organization. Faced with a limited marketing budget, students must choose among several marketing programs by evaluating their past performance and future potential. On the other hand, students can move prices or course mix for additional marketing tools. The case examines the feasibility of marketing tactics in relation to the strategy, the feasibility of the strategy, pricing and service mix issues, marketing and management of demand in a highly seasonal business. "Hide
by Thomas W. Bonoma, Bruce H. Clark Source: Harvard Business School 19 pages. Publication Date: 08 Oct 1987. Prod. #: 588019-PDF-ENG
