In 2014, the general manager of the successful and established Hong Kong-based company Hung Fook Tong, which created and sold herbal teas, wondered how to expand his company to mainland China. After Hung Fook Tong's recent initial public offering on the Hong Kong Stock Exchange, its shareholders' equity had tripled, which as a result, satisfied them.
The initial public offering led Hung Fook Tong to expand in mainland China however, many challenges were faced once entering the market, mostly because it was a big market. The general manager knew it was imperative to decide a suitable and successful growth strategy. Howard Lam is affiliated with Chinese University of Hong Kong. Hugh Thomas has an affiliation with the respectable Chinese University of Hong Kong.
PUBLICATION DATE: May 30, 2016 PRODUCT #: W16325-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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