Three founding members of Mammals - Tao Rodriguez-Seeger, Ruth Ungar and Mike Merenda - face an important decision. In the year just ending, a string orchestra, specializing in folk rock music played over 160 gigs, earning about $ 100,000 in gross income, but leaving little time to write or prepare new music. Signature Sounds Records offered the band a recording contract. They have to decide whether to accept a contract to record and use the signature sound "financial and marketing resources, or to remain independent. Will record label wants to soften their sometimes controversial song and compromise their artistic value? They also had questions about the role of their two backup musicians, brother Mike and childhood friend. Should they join the mammal on a regular basis? It provides information on the music industry in general and in particular the popular segment. "Hide
by Michael J. Merenda, William Naumes Margaret J. Naumes Source: North American Case Research Association (NACRA) 17 pages. Publication Date: April 15, 2010. Prod. #: NA0021-PDF-ENG
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