Hudson Nuptials is a Toronto-based corporation formed to take benefit of Canada's exclusive global status as a provider of weddings to non resident, same sex couples.
The business's president is struggling with whether to supply wedding packages that are standardized or to provide each customer with customized experiences.
PUBLICATION DATE: November 13, 2007 PRODUCT #: 907M01-HCB-ENG
This is just an excerpt. This case is about STRATEGY about STRATEGY & EXECUTION