HubSpot, launch web marketing is under pressure from venture capitalists to quickly attract new customers and maintain a low level of churn. In the event that students explore the drivers of churn and identify opportunities to improve customer retention by the customer's choice, sales and training processes. Students evaluation metrics, CHI (Customer Happiness Index) HubSpot that uses to predict which customers will churn, and offer alternatives to improve forecasts of the company. Students develop programs to reduce the outflow of post-specific and re-engineering marketing, sales and customer relationship management processes to control the outflow of active through market segmentation and targeting, product design, and customer interaction. "Hide
on F. Asis Martinez-Jerez, Thomas Steenburgh, Jill Avery, Lisa Brem Source: Harvard Business School 20 pages. Publication Date: January 30, 2010. Prod. #: 110052-PDF-ENG
