Victor of the 2014 Case Center Award in the class of Promotion.The case 'HubSpot: Inbound Marketing and Web 2.0' introduces the theory of inbound marketing, pulling customer prospects toward a business through the use of Web 2.0 tools and applications like blogging, search engine optimization, and social media.
Students follow the increase of HubSpot, an entrepreneurial venture which, in its quest for growth, confronts important challenges including: developing market segmentation and targeting strategies to determine which customer to serve and which to turn away, configuring pricing strategies to align with the value delivery stream customers encounter, and determining whether inbound advertising programs can create enough scale or whether conventional outbound marketing methods must be used to accelerate growth.
PUBLICATION DATE: May 15, 2009 PRODUCT #: 509049-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
