Hub spotinbound marketing and Web Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

Hub spotinbound marketing and Web Case Study Solution

ABSTRACT

The case illustrates the innovative business venture among the two partners who initiated the business of offering inbound marketing services to the customers.Since Technology has taken hold of the market, along with the decrease in profits and ROI due to traditional market, the company has started to offer the web management services to the business in generating the effective leads and to enable the business manage the conversions of the customer from sales funnel.The main idea has been to strap line the digital side of the business in generating the prospective leads and hence improving sales.

Over the period of time, Hub spot introduced different series of products and pricing strategies to tap and sync with the market need. It used the SAAS pricing strategy to develop the maximum value to the customers. Through its services, the company defined tow target groups namely Owner Ollie and Marketer Mary. The owner Ollie are the new small business seeking to generate maximum leads and convert the leads into prospective clients, while the marketer Mary are the marketing professional seeking for further assistance to streamline the business and to reach the high conversion rates.

However in the current situation, the ceo and Chief design officer has to decide the direction ad pathway for the business as the business is growing and the target market is vast, which may incur cost in future and would require robust strategies to meet the needs of different clients, it has to decide among the two customer base, whom to pursue along with the pricings strategy so to sustain its position, and sales in the future using inbound Marketing.

Keywords: SEO, Inbound Marketing, Outbound Marketing, Marketers Mary, Owner Ollies.

Introduction

Hub spot is an outbound marketing series offering company.The company started its operations with an objective to elevate the business profits by offering the solution through inbound marketing strategies.Since in the market, the results of outbound marketing like billboard advertisement, TV ads and print media has generates or reduced the number of prospective leads, the need to streamline the inbound activities has been raised.

Through Inbound marketing techniques Hub spot offers the service of customer management, content management, website management and other social media management along with digital tactic of SEO and SCM to generate maximum leads by developing a strong customer funnels in which the conversions exceeds the Acquisition rates.The business plan of the Hub spot entails offering the customer the service that enables them to keep the track of their potential market preferences and comparative environment while also streamlining the communication platform like social media and Digital Aspects to make the small business and markets to understands the likes and dislikes of the customer so to enable them leading a competent position in the market.

Hub spot currently targets two types of industry clients which it has named as Owner Ollies and Marketers Mary. In Owner Ollies, the company targets the new businesses who are managing the multiple functions at a time and urge to generate maximum leads in a given time. While on other hand, there are Marketers Mary, who are marketing experts in some organization and wants to churn the data so to develop the strategies to lead the market. The conversion of owner Ollies is easy since they require someone to assist, control and manage their system, while the Conversion of sales or Marketers marry is difficult, since they have strong, market knowledge with strong business establishment.However on the other hand, the Ollies are identified to be the un stable customers as compared to markets Mary who tends to strategy with Hub spot for a longer period of time. Since the company offered the service based on disruption and technological innovation, it created intense competition in the market. The main competition of the company is Eloqua that offers exquisite marketing digital tools to the company in maintaining the customer insights and data.

In addition to this, the mechanism of Hub spot worked in a way, that it incorporated the digital tactics and strategies in developing its own system For example it took the help of the collaborators like LinkedIn, Facebook, Twitter and other to create its web base and customer pool through active interaction panels, platforms and webinars and offered the same strategy to its clients.This generated great number of eyeballs on social media, leading to high acquisition and then successful conversions.

Though in current situation, the company is progressing and capitalizing the market opportunity and digital platform effectively, however, it has to decide which target market to focus on in order to develop effective marketing tactics for itself so to propagate he same message to its clients.The main issues lies in developing the right marketing strategy and the customer base with high retention rate so to lead towards more sustainable operations and market share.

Key Problems Faced By Hubspot

Hub spot has been facing the tremendous growth from all types of industries an since it adapted the “serve all “strategy for the inbound marketing, it has started facing the following issues:

The company face the issue in define the right target market.since in the current situation, the company operates in two distinct market groups and among them offers the services to many different market and business clients, it has started facing the issue of lacking a certain strategy and road map to lead the business in a particular direction.
The company face the issue in maintaining and managing the right pricing model for the offerings and products, that could retain the existing customer while attract the new customers ta the same time, keeping competition as the major driving factor.
Since traditional marketing also has a great impact in tapping the customers, and positioning the brands, the company face the challenge in integrating the inbound and outbound techniques to scale up its sales and market in the long run.......................

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