In the month of March 2015, Huayi Brothers Media Corporation is China's most influential entertainment company, accounting for one fifth of the entire annual box office earnings in the country's. In an attempt to leverage copyrights and its film content, recently, the firm has grown into broadcasting and developing games on the web in addition to building entertainment theme parks in Asia.
The chairman and also the co-founder is contemplating a partnership with the Hollywood's STX Entertainment to collectively invest in and co-produce 18 films and distribute them globally within a couple of years. Should the company enter into this venture or not? What's the greatest strategy to move forward and grow internationally outside of China? Or should the firm concentrate on bettering its competition by concentrating on its core business portfolio in visual (both movies and television), live (musical performances and theme parks) and Internet gaming in China and Asia?
PUBLICATION DATE: December 17, 2015 PRODUCT #: W15576-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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