H & R Block, the U.S. market leader in tax services training, must decide whether to provide financial services to low-income clients. H & R Block is facing increased competition from branded and nonbranded tax preparers, and the number of returns prepared by the company has declined in recent years. CEO, Mark Ernst, said the proposal to block, to differentiate itself from these competitors, offering its low-income clients of financial services, including check cashing, money transfers, and savings products. Ernst must decide whether it is a new package will be beneficial for the company and determine its impact on the Block brand and as a company and the market will get it. "Hide
by Peter Tufano, Daniel Schneider Source: Harvard Business School 23 pages. Publication Date: July 1, 2004. Prod. #: 205013-PDF-ENG
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