HR as Transformation Partner in Maruti Suzuki India Ltd. Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

Indian business landscape characterized by uncertainty, turbulence, hyper-competition and non-linear growth. Arena automotive sector represents the change scenario. Increasing competition from foreign born motoring organizations and homegrown organizations like Tata Motors are a threat to the market leader - Maruti Suzuki India Ltd. fierce battle for market share in the coming of these automotive giants. Despite this, Maruti Suzuki managed to maintain its leading position. However, with more companies venturing into the bastion of Maruti Suzuki - the small car segment - a threat to their market share is not far more than before. This case illustrates the journey Maruti Suzuki since its inception and depicts changes in organizational strategy, HR-strategy and work culture, in response to business needs. Maruti Suzuki had to undergo a few changes on the public sector enterprises and monopolies, to one capable of competing with global companies vehicle class. This case describes the various challenges facing the organization in this journey, and how HR works in the much-needed change. Problems range from the need to create effective workforce, changing the mentality of employees to cope with the many cross-cultural issues. The most difficult task is to engage in breakthrough innovation. HR needs to create an organizational culture that not only supports these efforts, but also helps to preserve human resources. "Hide
Source: Richard Ivey School of Business Foundation 20 pages. Publication Date: July 26, 2011. Prod. #: W11241-PDF-ENG